Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accurate because it can be corroborated from multiple sources. Providing a consistent name, address and phone on various sites is therefore vital to providing trust signals to Google. Cleared Teena, so the blurb said, was “too tall, too plump, too shy” but found solace from her “favorite magazine for the tip-off on the clothes she wears, the food she eats, the lipstick she wields.” Because of this deep understanding of their audience (and their insecurities) Seventeen were able to write articles that spoke directly to their readership. Given that they’re still going strong, it clearly works for them!